In this Xerox-sponsored video, the BBC’s Rory Cellan-Jones reports on the use of social media channels by global corporations.
Cellan-Jones first speaks to Starbuck’s UK boss Darcy Willson-Rymer, who explains how they are using their Facebook presence to actually communicate with their customers. In the interview, Willson-Rymer warns how large institutions must counter the “erosion of trust” that...
